Privacy policy

Last updated: 22 September 2025

This Privacy Policy explains how Finnish Sauna Shop Oy (business ID: 3516783-9), operating under the brand sauna/ing (“we”, “our”, or “us”), collects, uses, shares, and protects your personal information when you use our services. These services include visiting our website, placing an order, contacting our customer service, or subscribing to our marketing communications. For the purposes of this Policy, “you” means our customers, website visitors, newsletter subscribers, and anyone else whose personal information we process.

We encourage you to read this Policy carefully to understand how we handle your data and to know your rights.

Changes to This Privacy Policy

As our business and legal environment evolves, we may update this Policy from time to time. If we make changes, we will post the revised version on our website, update the “last updated” date above, and comply with any additional requirements set by law.

Information We Collect

When you interact with sauna/ing, we collect different types of information depending on your activities. If you place an order, we will ask for your name, address, email, phone number, and payment and delivery details to process and ship your purchase. When you contact us by email, phone, or chat, or leave feedback or a product review, we collect the content you provide together with your name or chosen pseudonym. If you sign up for our newsletter or other marketing communications, we process your email address and consent preferences.

In addition to information you provide directly, we also collect technical information automatically when you visit our website. This includes your IP address, browser type, cookie data, and usage statistics generated through tools like Google Analytics. These help us understand how our site is used and improve your experience.

How We Use Your Information

We process your personal data primarily to deliver the services you expect: to handle your orders, arrange shipping, issue invoices, and provide customer support. We also use it to meet legal obligations such as accounting and consumer protection requirements.

With your consent, we may send newsletters and promotional messages, or use cookies for targeted advertising and remarketing. Beyond these purposes, we process data to maintain and improve our services, enhance security, and better understand our customers’ needs.

Legal Grounds for Processing

The legal basis for processing depends on the context. We rely on contract performance to process and deliver your orders. Certain laws require us to store data for accounting or consumer rights purposes. We also rely on legitimate interest when maintaining customer relationships, ensuring the security of our services, or carrying out limited direct marketing. Finally, whenever we process data for marketing, analytics, cookies, or targeted advertising, we do so only with your explicit consent.

Retention of Data

We retain personal data only for as long as necessary. Order-related data is stored for at least six years to comply with Finnish accounting law. Marketing data is kept until you withdraw your consent. Customer service communications are typically stored for no longer than three years, and cookies and analytics data are retained according to your browser settings and consent choices.

Data Sharing and Transfers

We do not sell personal information. However, in order to operate our business, we share data with carefully selected service providers. Payment providers such as Klarna and PayPal, Stripe, or credit card companies process your payment details independently, while we receive only the necessary confirmation. Logistics partners handle deliveries, and IT service providers such as hosting, email, and analytics platforms (including Google Analytics) support our technical operations. Marketing tools like newsletter services (for example Mailchimp, if used) may also process your data, always with your consent.

If personal data is transferred outside the EU or EEA, we ensure appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses, to guarantee an adequate level of protection in line with the GDPR.

Your Rights

As an individual, you have significant rights over your personal data. You may request access to the information we hold about you, ask us to correct or erase it, or restrict and object to its processing — including objecting to direct marketing. If our processing is based on your consent, you may withdraw that consent at any time. In certain circumstances, you also have the right to receive your data in a portable format and to lodge a complaint with the Finnish Data Protection Authority.

We are committed to responding to all such requests promptly and in accordance with applicable law.

Cookies

Like many online services, our site uses cookies. Some cookies are essential for the functioning of the website, such as those enabling the shopping cart and checkout process. Other cookies, such as those used for analytics and marketing, are only activated if you give your consent. You can manage your cookie preferences through the banner on our site or adjust your browser settings at any time.

Security

We take the security of your personal information seriously. Technical and organizational measures such as encryption, firewalls, restricted access, and continuous monitoring are in place to protect data from unauthorized access or misuse. However, no system is entirely infallible, and we encourage you to use secure channels when sharing sensitive information with us.

Contact Us

If you have any questions about this Privacy Policy or the way we process your personal information, you can contact us directly at:

Finnish Sauna Shop Oy / sauna/ing
Sepänmäentie 1, 21250 Masku, Finland
hello@sauna-ing.fi

+358 50 303 0694