At sauna/ing, sustainability is not an afterthought, it is the very ground we stand on. Our inspiration comes from Finnish forests and waters, and our responsibility is to protect them. Every formulation is designed to be safe for soil and waterways, ensuring that beauty never comes at the expense of ecosystems.
We are proud to be among the pioneers bringing Blue Economy innovations into cosmetics. By working with partners like Origin by Ocean, we transform algae and other marine resources into high-value activities, turning what was once waste into a regenerative force for skincare. This is sustainability in action: creating cycles that restore rather than deplete.
Our ingredients are carefully chosen and tested. All products are Fi-Natura certified, vegan and cruelty-free, meeting EcoCert eligibility standards and guaranteeing that neither people nor animals are harmed in their making. Production takes place in Finland, powered by green electricity and supported by partners committed to the highest safety and sustainability standards.
Packaging is another crucial part of our journey. We have deliberately chosen PET and PP instead of heavy glass, because they are light, safe and recyclable in existing waste streams. Most of our bottles already contain recycled PET sourced from household waste, and we are steadily increasing that share while exploring refill systems and next-generation materials. This way, our packaging not only protects our products but also minimizes emissions in production and transport.
We are not carbon neutral yet, but we are committed to conscious choices, measuring our footprint, and reducing it step by step across our value chain. Circular thinking guides our roadmap: from pilot projects with renewable materials to developing refill solutions that extend the lifecycle of every product.
For us, sustainability is not only ecological but also cultural. sauna/ing is a bridge between ancestral Finnish sauna rituals and modern wellness. By sharing authentic sauna culture globally, we help preserve a living heritage while making it meaningful for new generations. At the same time, our work supports local communities in Finland, bringing forest- and sea-based innovations to market and creating new opportunities in rural areas.
Above all, we believe in transparency and trust. Our claims are honest, science-backed, and verifiable. We work only with audited suppliers and comply fully with EU cosmetic regulations. This is our pledge: to build a brand that gives back more than it takes, and to ensure that every sauna/ing product carries not just the spirit of wellbeing, but also the promise of a more sustainable future.