We are sauna/ing®, the world’s first sauna beauty and ritual brand. Founded by three women of the North, we bring the ancient wisdom of Finnish sauna into today’s world of wellness. Our mission is simple: to transform everyday routines into sacred rituals that restore balance, beauty, and presence.
Our Story
In Finland, sauna is not just a place. It’s a way of life. A sacred space where the body softens, the breath deepens, and the soul remembers. For centuries, people have stepped into the warmth not just to cleanse, but to connect — with themselves, with each other, and with nature.
Our products are born of authentic Finnish tradition, crafted with natural ingredients, ancestral knowledge, and Nordic design principles. Every scent, every texture, every detail is designed to awaken the senses and create space for clarity, calm, and reconnection.
At sauna/ing, we carry this ancient wisdom into the modern world. We saw a wellness market that had lost its roots: fragmented, superficial offerings that left people disconnected from their bodies, their breath, their rhythm. We set out to create something different.
This is not just about sauna. It’s about presence. It’s about remembering your own rhythm. It’s about turning routines into rituals, and letting your skin, your body, and your soul feel whole again.
The founders
We are three women, born of the North, shaped by the forest, and called to share something deeper than products: a ritual. Together, we invite you to step into the warmth, to slow down, and to reconnect.
Jonna, Piritta & Outi
The Ritual of Reconnection
We are proud members of sauna from Finland
Our products are certified natural
cosmetics