The sauna is not just another place to apply skincare; it is a completely different environment that demands its own kind of ingredients. Heat, steam and open pores transform the skin into a receptive, awakened state where every ingredient becomes more powerful and more meaningful. This is where sauna/ing begins.
As a specialised sauna skincare brand from Finland, sauna/ing unites advanced natural cosmetics knowledge with an intimate, lived understanding of the Finnish sauna ritual. We know how ingredients behave when warmth softens the skin, when steam carries aroma into the breath and when the body is at its most open to nature. Because of this, every plant extract, marine active, essential oil and biotech innovation in our formulas is chosen with absolute intention — not only for purity, but for how it performs in the transformative conditions of heat and steam.
Our ingredients are vegan and come from three powerful worlds, the forest, the sea and modern botanical science. Together they create a sauna beauty experience that feels clean, Nordic and meaningful. Nothing is random. Every molecule has a purpose. We choose ingredients that respect nature and align with our commitment to clean and responsible sauna skincare.
Ingredients Inspired by the Forest
Our selection begins where the sauna tradition begins, the forest. Pure essential oils from spruce, pine and juniper create the grounding scent of a Finnish sauna, while botanical allies such as birch leaf and meadowsweet bring herbal depth and comfort.
These oils are natural aromatherapeutic ingredients chosen for their clarity, emotional effect and safety in heat. Spruce helps open the breath. Juniper brings freshness and mental focus. Pine creates calm and clarity. Lavender adds softness without heaviness. Grapefruit and lemongrass brighten the atmosphere and lift the senses.
The forest is our foundation because it connects directly to the Finnish sauna ritual. When warmed, these essential oils unfold gently into the steam, creating a sensory landscape that feels natural, clean and restorative. This connection to nature is a central part of sauna/ing skincare, and every forest ingredient we use is plant based and vegan.
Ingredients Born from the Sea
For nourishment, hydration and skin resilience, we turn to the sea. Marine ingredients are among the most advanced and trusted actives in modern skincare. They are naturally rich in minerals, polysaccharides and protective compounds that help plants survive challenging environments. This makes them ideal for sauna skincare, where heat, steam and open pores heighten both sensitivity and absorption. When applied on warm skin, marine actives deliver hydration more efficiently and help the skin recover quickly from moisture loss and thermal stress.
Sauna/ing selects only vegan, algae based ingredients, chosen as much for their purity and traceability as for their performance. Each one brings a different kind of support to the skin or hair, creating a marine ecosystem of hydration, strength and renewal.
OceanBoost™
OceanBoost™ is a refined seaweed derived complex designed to deliver deep, lasting hydration. It binds water to the skin in a way that feels weightless but highly effective. In the context of sauna skincare, where heat accelerates moisture evaporation, this is essential. OceanBoost™ helps the skin regain suppleness immediately after exposure to heat and steam, while also supporting the skin’s protective barrier. It reduces the feeling of tightness that can occur after sweating and helps maintain a dewy, balanced complexion. Because its molecules are naturally bioavailable, warm skin absorbs them particularly well, making the post sauna moment the perfect time to apply products containing this ingredient.
OceanThix™
OceanThix™ is an algae based functional ingredient that brings luxurious texture and performance to the Sauna Face Mask. Beyond creating its silky, cooling texture, OceanThix™ interacts with the skin’s surface to help retain hydration and leave the skin feeling calm and refreshed. It forms a soft, breathable film that soothes warm skin and enhances comfort after heat exposure. This ingredient also improves the mask’s stability in fluctuating temperatures, ensuring it stays smooth and pleasant to use even in warm environments. In short, OceanThix™ is both a sensory enhancer and a hydration supporter, making it one of the cornerstones of our mask formulation.
Golden Kelp
Golden Kelp is rich in minerals, amino acids and antioxidant compounds that help hair maintain moisture and strength. In our Sauna Hair Oil, Golden Kelp protects the hair from dryness and fragility caused by sauna heat. Its natural compounds smooth the hair cuticle, reduce frizz and enhance shine. Golden Kelp also supports hair elasticity, making strands more resilient in changing temperatures. Because it is light and non occlusive, it gives nourishment without weighing down the hair, allowing it to look healthy and radiant even after repeated sauna sessions.
Jade Algae
Jade Algae complements Golden Kelp with its gentle hydrating qualities. It helps hair retain moisture while giving a silky, soft finish. This algae is known for its ability to restore smoothness and support the hair’s natural flexibility. In sauna/ing’s formulation, Jade Algae adds slip, manageability and a polished look, making the Sauna Hair Oil feel luxurious while still clean and lightweight. Its mineral abundance aligns naturally with the sauna ritual, where the body is warm, relaxed and ready to absorb the best of what nature offers.
Across all these ingredients, one quality stands out. Algae thrive in some of the world’s most demanding natural environments. They must withstand salt, currents, sun and temperature variations. This resilience is transferred to the skin and hair through their bioactive compounds, which help maintain hydration, strength and overall balance. Because sauna/ing is committed to a fully vegan philosophy, algae based actives are the perfect choice. They offer nourishment comparable to marine collagen or keratin, without any animal derived materials.
Ingredients Rooted in Modern Plant Science
To complete the harmony between forest and sea, sauna/ing incorporates the benefits of modern botanical biotechnology. These refined plant actives offer a level of precision, stability and performance that elevates sauna skincare beyond traditional formulations. They work gently yet effectively, enhancing the skin’s radiance in the warm, open conditions of the sauna. Through green biotechnology we can access concentrated, high performing ingredients that support the skin’s balance, smoothness and vitality without compromising our fully vegan, plant based philosophy.
Eterwell™ Youth
Eterwell™ Youth is a plant derived active designed to support the skin’s natural vitality. Made from alpine willowherb, it helps maintain a balanced, radiant appearance by supporting skin firmness and smoothing visible signs of fatigue. Because sauna heat increases microcirculation and ingredient absorption, Eterwell™ Youth becomes especially effective after the sauna, when the skin is warm and primed for renewal. It adds a soft, rested look to the complexion and helps support the skin’s natural balance without overwhelming sensitive or heat exposed skin.
Eco Collagen
Eco Collagen is a one hundred percent vegan collagen alternative created through sustainable biotechnology. It offers hydration, smoothness and a feeling of improved elasticity, all without using any animal derived materials. In sauna skincare, this is particularly valuable. As heat can leave the skin temporarily depleted of moisture, Eco Collagen provides a cushion of comfort and plumpness that restores the skin’s softness. It is light, fast absorbing and compatible with warm, open pores, making it ideal for use in sauna/ing formulations.
These plant science innovations strengthen the skin in a gentle, harmonious way. They work with the sauna environment rather than against it and complement the natural botanicals and marine actives that define our approach.
Heat Smart Hydrators
Hydration is at the core of sauna skincare. Sauna/ing uses plant based humectants that are naturally compatible with heat and moisture. Aloe vera soothes and cools warm skin, reducing redness and providing instant comfort. Glycerin draws moisture into the upper layers of the skin, helping restore smoothness. Sodium PCA, one of the skin’s own natural moisturising factors, replenishes what sweating removes and helps the skin stay supple after the sauna.
Each of these ingredients is lightweight, clean and vegan. They keep the skin hydrated without heaviness, making them ideal for the unique needs of sauna exposed skin.
Choosing with Care: The sauna/ing Philosophy
Every ingredient in a sauna/ing product is chosen with intention. We select for quality instead of trend, for purity rather than complexity, for performance in heat, not just claims on paper, for Nordic identity and responsible sourcing, and always vegan, always clean, always respectful of nature.
This is the sauna/ing way, a new language of sauna beauty that brings together forest aromatherapy, nutrient rich algae, botanical science and vegan, heat smart formulation. Ingredients chosen with care. A ritual built with intention. Beauty inspired by nature, supported by science.
