Your sauna ritual begins – October 2025
sauna/ing
A new premium sauna accessory brand from Finland
Launching in October 2025, sauna/ing is a new premium Finnish brand of sauna accessories, born from the forest and rooted in ancestral ritual. We offer holistic, sensory products designed for all three phases of the sauna experience: sauna/preparing, sauna/enjoying, and sauna/restoring.
Crafted with care and guided by nature, our product line includes natural cosmetics, sauna textiles, and elegant design accessories — all inspired by Finnish traditions and created for modern wellness seekers. Whether it’s a pine-scented oil, a linen sauna pillow, or a calming post-sauna mist, every item invites presence, connection, and renewal.
Founded by three Finnish sauna sisters with deep experience in sustainability, natural beauty, and e-commerce, sauna/ing brings the spirit of the Finnish sauna to homes, spas, and rituals around the world.
Contact Us
Investments
Outi Ellilä, outi@finnishsaunashop.fi
Distribution and Media
Piritta Fors, piritta@finnishsaunashop.fi